Bring Your Backstory to Life

Ancestry wanted a new brand platform to showcase how every family history is full of ‘meaningful discoveries’.

Our idea was to ‘bring backstories to life’ using the restoration and colourisation of old photographs as a visual metaphor.

This gave us an affordable way to make lots of distinctive ads that tell different family stories.

We reinvented their brand world, wrote and creative directed the campaign.

Painstakingly colourised and edited by Paul Harrison and Jason Watts at Freefolk.