Transport for London: Poetiquette
To encourage better travel behaviour on the Underground, we created a live event: one week of poetry in stations across the city. Thirteen 'Poets in Residence' gave performances, wrote daily whiteboard messages, made station announcements and even personalised poems for commuters. The campaign reached 6 million people on Twitter and ended up on BBC News.
BIMA Awards, Finalist – Social
All films were shot by Chris Bevan Lee.
Here's a playlist of poeTRY performances And our 'Meet the Poets' intro video
6.2 MILLION TWITTER IMPRESSIONS with £0 media SPEND
We also made this video of London school children performing their own Poetiquette poems.
The poetry has been used to teach English in French textbooks.